Utah, USA · Available for high-impact teams

I architect the web.
AI accelerates the rest.

Principal Software Engineer with 18+ years transforming complex ideas and legacy systems into fast, durable, human-centered products.

Adam Carson AI engineering Native web UX systems
18years building
35minutes → <1 sec builds
3weeks to enterprise WYSIWYG
curiosity
JavaScriptAI EngineeringWeb ComponentsReactPHP + MySQLDesign SystemsPlatform Architecture

Complexity in.
Clarity out.

I combine deep expertise in frontend architecture, full-stack development, design systems, user experience, platform engineering, and AI-assisted software development.

I'm a former Principal Software Engineer and frontend architecture leader who intentionally pursues hands-on roles while continuing to operate at principal level: setting direction, modernizing platforms, mentoring teams, and shipping.

Today I use AI to accelerate implementation, automate engineering workflows, improve developer productivity, and deliver software at significantly increased velocity, without outsourcing judgment.

Systems, not screenshots.

Frameworks and products built to survive real users, real teams, and real change.

01 / Framework2025–2026

Sam UI

Modern frontend framework built on native web platform technologies: Web Components, Declarative Shadow DOM, SPA routing, internationalization, PWA capabilities, and server-driven UI.

Web ComponentsSSRPWAi18n
02 / FrameworkOpen source

BuoyantJS

Lightweight vanilla JavaScript framework focused on performance, developer productivity, data binding, and application architecture.

Native JSData bindingDX
03 / Dev toolIn-browser

Browser Code Editor

Browser-based development environment demonstrating advanced frontend engineering capabilities in native JavaScript.

JavaScriptToolingBrowser APIs
04 / PlatformInternational sport

Vertical Blue & William Trubridge

Competition platforms, athlete management systems, administrative tools, and international sporting event software built with native web development.

Full stackAdmin systemsLive events
05 / LibraryProduction tested

JavaScript Modules

A collection of JavaScript libraries, plugins, and production components, primarily built with native web technologies.

LibrariesPluginsComponents

Selected career achievements

Make the hard thing
feel inevitable.

0135 min → <1 sec

Reduced local build times on a nationally dominant healthcare SaaS platform.

02Hours → continuous

Replaced deployment processes requiring hours of downtime with continuous delivery.

033 weeks

Designed and implemented a custom enterprise WYSIWYG platform.

04Platform thinking

Built enterprise frameworks, component libraries, routers, design systems, developer tooling, and deployment infrastructure.

AI is not the strategy.
Leverage is.

I use AI across architecture, implementation, debugging, testing, documentation, technical research, code review, content generation, and software delivery.

Daily tools include OpenAI Codex, Claude Code, GitHub Copilot, ChatGPT, and AI-assisted IDE workflows.

adam / agent-workflow

01Collect contextdocumentation + requirements

02Plan the systemarchitecture + task workflows

03Build with agentsimplementation + testing

04Close the loopJIRA + PR + status automation

> productivity_gain: substantial_

Built engineering agents supporting JIRA creation, task workflows, status automation, pull request generation, and development automation.

Developed AI-powered customer communication systems capable of collecting documentation, interacting with users, and scheduling appointments.

18+ years in the work.

Hands-on engineering, platform modernization, and technical leadership from startup tools to globally used systems.

2025–2026Hannah Project / Come Unto ChristSenior Software Engineer · Architecture & AI Engineering · via Dash2
  • Hired to modernize the frontend architecture of the internationally used Come Unto Christ platform.
  • Designed and developed Sam UI, a modern framework leveraging native web platform technologies to establish a scalable frontend foundation.
  • Led frontend architecture and integration efforts surrounding Brightspot CMS and server-side rendering infrastructure.
  • Expanded internationalization capabilities supporting a global audience.
  • Leveraged AI-assisted engineering workflows to accelerate modernization efforts and improve development productivity.
  • Established architectural patterns supporting maintainability, SSR compatibility, and long-term platform evolution.
2024–2025GE VernovaSenior Software Engineer · Principal-Level Technical Leadership · via BlueROCK
  • Core contributor on a small engineering team building GE Vernova's next-generation power management platform.
  • Developed modern React and TypeScript applications from the ground up.
  • Collaborated directly with stakeholders and backend teams to deliver business-critical functionality.
  • Contributed to technical initiatives resulting in additional contract awards.

GE ↗ GE Vernova ↗

2023–2024Integra BeautySenior Software Engineer · Platform Engineering
  • Led development of commerce systems supporting nationally recognized beauty brands.
  • Built custom web components and customer-facing experiences.
  • Developed payment integrations, platform functionality, and business workflows.
  • Worked extensively with JavaScript, TypeScript, Shopify, and modern frontend technologies.

Integra Beauty ↗ Ofir Beauty ↗ L'ange Hair ↗

2021–2023O.C. TannerSenior Software Engineer
  • Developed React-based component libraries and frontend systems supporting enterprise recognition platforms.
  • Created reusable UI systems used across multiple large-scale applications.
  • Collaborated with product, design, and engineering teams to improve consistency and development efficiency.

O.C. Tanner ↗

2017–2021SolutionreachPrincipal Software Engineer · Frontend Architect
  • Architected the company's next-generation frontend platform for its nationally dominant healthcare SaaS product.
  • Built component libraries, design systems, routing systems, and developer tooling.
  • Reduced build times from approximately 35 minutes to under one second.
  • Replaced hours-long deployment windows with continuous deployment.
  • Designed and implemented a custom enterprise WYSIWYG platform.
  • Established frontend engineering standards and architecture direction.
  • Hired, mentored, and trained frontend engineers.

Solutionreach ↗

2016–2017AdvancedMDPrincipal UI Developer · Senior Application Developer
  • Architect and lead developer of AdvancedUI.
  • Created framework-agnostic component systems supporting enterprise healthcare applications.
  • Developed documentation systems, demonstrations, and engineering standards.
  • Helped drive adoption of modern frontend engineering practices.

AdvancedMD ↗

2013–2016JustServeFrontend Lead · Principal Frontend Developer
  • Led frontend architecture for an international volunteer platform.
  • Built framework standards, component systems, and development tooling.
  • Mentored developers and coordinated frontend technical direction.
  • Supported international platform growth and expansion.

JustServe ↗

2012–PresentDepth DevelopmentFounder · Principal Software Engineer

Independent software consulting, platform engineering, and product development.

  • Designed and developed full-stack web applications, SaaS products, and international websites.
  • Built applications using JavaScript, PHP, MySQL, Node.js, and modern frontend technologies.
  • Created AI-powered tools supporting workflow automation, customer communication, and content generation.
  • Developed Sam UI, BuoyantJS, JavaScript libraries, and developer productivity tools.
  • Delivered software solutions for businesses, sporting events, and international organizations.

Depth Development ↗

2006–2012Independent Engineering & UX ConsultingSoftware Engineer · UX Designer
  • Built custom web applications, business systems, and websites across multiple industries.
  • Developed MELATRACKER for Melaleuca, supporting workforce management and reporting.
  • Delivered full-stack software solutions and user experience consulting.

Melaleuca ↗

Adam is an ace developer. His UI skills are tremendous. He led out on a killer UI framework that allowed us to ship an enterprise healthcare SaaS product to some of the most cutting-edge healthcare systems in the world. #hirethisguy.
James RussellSoftware Development Manager, AmazonView recommendation ↗

Depth across the stack.

Primarily frontend. Fluently full stack. Always focused on the system and the people using it.

01

AI Engineering

AI-assisted development · Engineering agents · Workflow automation · Prompt engineering · Developer productivity · Content generation

02

Frontend Architecture

Native JavaScript · CSS, all standards · PWA · TypeScript · React · Web Components · Design systems · Component libraries · Accessibility

03

Full Stack

PHP · MySQL · REST APIs · Node.js · Backend architecture · CMS integration

04

Platform Engineering

Developer tooling · Build systems · CI/CD · Technical architecture · Testing automation

05

Leadership

Technical leadership · Mentoring · Hiring · Team development · Architecture direction

06

Design & Product

UX strategy · Figma · Adobe XD · Design systems · Product thinking

Technology

JavaScriptTypeScriptReactWeb ComponentsNode.jsPHPMySQLHTMLCSSSCSSTailwindAngularVueJestCypressGitLinuxPythonFigmaAdobe XDBrightspot CMSShopifyOpenAI CodexClaude CodeGitHub CopilotChatGPT

Education

Brigham Young University–Idaho

Bachelor's Degree · Psychology & Computer Information Technology

Metropolitan State University of Denver

Music Studies

Languages

English

Latin American Spanish · Brazilian Portuguese

Personal interests

YouTube ↗

Have an ambitious system to build?

Let's make it
work beautifully.

Contact me on LinkedIn